Your Design, Your Brand
Consistency is Key
21st Century Advertising
The key ideas discussed above are critical for a company to establish a presence in their market and maintain a competitive advantage. That being said, it is equally critical that the company or brand using these visual communication techniques identify where their potential consumers are. Even if your visual branding is consistent, simple, identifiable and relatable, if the targeted consumer is young adults or teenagers, would advertising through traditional media be a successful campaign? Most likely not. By understanding the targeted consumer’s habits, your visual branding communication strategy should be tailored to reach the appropriate audience on the appropriate platforms and establish the consumer connection that is so valuable in 21st century digital advertising.
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